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Home Insurance Leads - How It Works

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By Durand. Home Insurance. Published at Sunday, October 15th, 2017 - 17:51:35 PM.

Exclusive home insurance leads are wonderful, mainly if they contribute to your sales. Nonetheless, mainstream insurance agents know that exclusive homeowner insurance leads would not simply emerge. Getting prospects to purchase insurance can be done by means of various forms of online advertising and promotions. Email marketing, banner announcements, search engine optimization, including promotional networks are some examples of an extensive homeowner insurance leads advertising campaign.

Now, this is actually how it works. For instance, a consumer looks for home insurance on the major search engines and finds one site, either through paid advertisements or in the natural results. He/She then selects the insurance quote form he is interested in and provides his contact information, indicating that he wants to be called for a quote and assistance with his insurance purchase.

Quote inquiries are automatically checked by the lead provider's computer systems for data integrity and reviewed by the company's customer service team when problems arise. Their systems match the client's request to the available agents, sending an email containing all of the information about the request, usually within minutes after the client submitted the online form.

If the system works on a carrier exclusive, meaning if you represent one insurance company, no other agent from your company will be given the same lead. The system sends the lead to a few qualified agents, giving the consumer a choice, while also limiting competition to give each agent a fair chance.

It is now your responsibility to quickly respond to this client. The best agents call their prospective clients as soon as possible and make sure to follow up multiple times to reach their prospects. This ensures that the client is provided with a quote and that you have the best chance of selling a home insurance plan.


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